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Documentation Index

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The AI campaign planner generates the marketing-layer of a release: which channels, what content calendar, which ad targeting, what fan messaging, what budget allocation. It’s the marketing-strategy counterpart to the release planner’s operational rollout.   Free shows the layout (no AI generation). Starter+ generates the plan. 10 credits per plan.

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What’s in a campaign plan

SectionWhat it contains
Audience profileWho you’re marketing to — drawn from existing fan data, similar artists, audience demographics
Channel mixSpotify, TikTok, Instagram, YouTube, email, paid ads, organic — weighted by what’s worked for similar releases
Content calendarWeek-by-week post schedule with topic, channel, asset reference
Ad targetingIf you have a budget — interest tags, lookalikes, geo
Fan messagingEmail/Telegram copy for the fan list at each phase
Budget allocationPer-channel split of whatever budget you provided
Success metricsWhat to measure, what “good” looks like

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When to use it

  • You have a release plan and now need the marketing layer. The release planner gives you ops; the campaign planner gives you marketing.
  • You have ad money to spend and don’t know where. The campaign planner allocates a budget across channels based on signal.
  • You want a deliverable to hand to a marketing person. The output is markdown — clean enough to send.

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Quick start

1

Have a release plan first

Campaign planner builds on top of a release plan. Create that first if you haven’t.
2

Ask Aria

3

Review + edit

Aria returns a campaign plan in markdown. Edit anything that doesn’t fit your audience, budget, or risk tolerance.
4

Commit to the project anchor

Say “yes, commit” — the campaign becomes part of the project anchor. Tasks land in the release timeline.

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Example output

🎯  Marketing campaign: Sleeper — Mira — 6 weeks — $100 budget

AUDIENCE
  Primary: 18-29 dreampop fans, US/UK/AU, female-skewing.
  Lookalikes from Mira's last release: 4.2k fans, 87% match.
  Adjacent audiences: Tessa fans (1.1k overlap), Cleo Bell fans (640).

CHANNEL MIX
  TikTok      40% — high virality for the sonic profile
  Instagram   25% — visual-first content, Reels priority
  Email       15% — Mira's list (1,247 subscribers, ~24% open rate)
  Paid ads    15% — TikTok ads to dreampop interest cluster
  Spotify     5%  — Marquee or Showcase if budget permits later

WEEKLY CONTENT CALENDAR

  Week -6: artwork reveal (IG + TikTok), pitch teaser to fan list
  Week -4: 30-sec preview clip (TikTok), curator DMs
  Week -2: pre-save go-live, Telegram drop, email blast
  Week 0:  release day post (3 platforms), TikTok ad campaign starts
  Week +1: behind-the-scenes content, fan story repost
  Week +2: TikTok ad optimization, lookalike refresh
  Week +4: post-mortem, learnings doc

AD TARGETING (TikTok $40 budget)
  Interest tags: dreampop, indie pop, lo-fi, bedroom pop
  Audience: 18-29, female-skewing, US/UK/AU
  Lookalike: Mira existing fans (1% lookalike)
  Creative: 30-sec preview video, full-bleed

FAN MESSAGING
  Email pre-release: 1 week before — "New single dropping Friday"
  Email release day: "Sleeper is out — listen + share"
  Telegram drop: same-day, exclusive lossless link to fan-Telegram

SUCCESS METRICS
  Streams week 1: target 8k (baseline 5k from last release)
  Playlist adds: target 3 (last release: 1)
  Email open rate: target 28% (baseline 24%)
  Storefront conversion: target 12 sales (baseline 7)

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Prerequisites

  • A release plan committed as a project anchor.
  • Optionally: a fan list (Telegram, email) for messaging.
  • Optionally: an ad budget — Aria can plan without budget too (organic-only).
  • Optionally: historical campaign data (auto-pulled if you’ve used Patchline for prior releases).

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Pricing

TierCampaign planner accessGeneration cost
Layout only (no AI)—
Full10 credits/plan
Full + multi-channel10 credits/plan
Full + roster-level10 credits/plan
Full + API10 credits/plan

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FAQ

No. Aria plans the campaign and writes the targeting brief. You run ads through TikTok/Meta/Spotify Ad Studio directly. Patchline doesn’t have ad-platform integrations yet.
Aria generates organic-only campaigns — content calendar, fan messaging, curator DMs. No ad targeting section.
Yes. “Regenerate with $250 budget” or “more aggressive timeline” — costs another 10 credits per regen.
Not automatically. Regenerate when you have meaningfully more data. A small audience delta doesn’t change the plan much.